Articles & Notes — April 30, 2013 at 11:30 pm

National Film Board of Canada to launch new international multiplatform destination

national-film-board-canadaNational Film Board of Canada has put forward an initiative to launch a new international multiplatform destination (Web, connected TV, mobile devices) for viewing and engaging with the world’s best auteur documentaries, one that will give audiences privileged access to documentary creators and subjects.

Available by subscription, the service will include the new forms of interactive documentary and will feature content that is curated, bilingual and eventually multilingual.

The service will reportedly be launched in 2014, with an initial rollout in North America and Europe.

Despite the wealth of material available on the Web, there is a demonstrable demand for high-quality auteur documentaries of all kinds.

Audiences for documentary festivals like Hot Docs and IDFA are growing as people increasingly search for meaningful content to deepen their understanding of the world around them, while overall viewing on digital platforms online and on mobile devices continues to grow rapidly as well, says the statement of the NFB Canada.

Currently, there is only a very limited existing service that provides documentary audiences with a focused, coherent way of accessing the great work that is being produced worldwide.

The new international multiplatform destination is promised to offer audiences a curated, customized experience.

Documentary and subject experts will guide viewers through the maze of documentary offerings. Audiences will be able to create and share their own annotated playlists. Equally important is a platform that will privilege the work of documentary creators.

“As one of the most important world centres for documentary, we have a responsibility to audiences here and around the world, and to the documentary community, to respond to those needs,” noted Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada.

“Based on our success with NFB.ca, we are taking advantage of our technological infrastructure, our unique expertise in documentary content and our network of international partners to offer this innovative experience for documentary creators and audiences,” he added.



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