Industries & Festivals — January 27, 2013 at 8:22 pm

Box office 2012: USA., China, Russia record growth

Russia-US-ChinaBy the end of 2012, which said to be the highest grossing box office year ever, such countries as the U.S., China and Russia – all have recorded more than impressive growth at the box office.

UNITED STATES

To start off with the U.S. – $10.8 billion worth of movie tickets were sold in 2012, which is the first increase in ticket sales in three years ($10.6 billion in 2009).

The year’s box office record helped by a record 11 blockbusters that did $200 million or more of domestic ticket sales. Aside from that, the total number of premiered films increased in 2012 compared to 2011.

It has been projected that the 2013 will be an even more grossing year than 2012, because of high-profile sequels set to hit theaters, including new Thor, Ironman, Superman, Star Trek and Hunger Games.

RUSSIA

Russia’s total box office reached a record high $1.33 billion in 2012, which is an increase by 18.8 percent from the previous year.

According to Movie Research company in Russia, the total box office revenues in the country were growing steadily since 2010.

The average ticket price reached 226 rubles ($7.24), up 2.1 percent in dollar terms and 2.7 percent in rubles from 2011.

A total of 146 films grossed more than $1 million, and 39 took in more than $10 million.

CHINA

With regard to China – its box office grew by 30 percent to reach $2.74 billion (RMB17.07bn), according to the State Administration of Radio, Film and Television (SARFT), making it the second biggest box office territory in the world.

Chinese filmmakers produced 893 films last year, including 745 feature films and 33 animated films, according to latest data published by the State Administration of Radio, Film and Television (SARFT).

“Now, China is the world’s third largest film producer and second biggest film market,” Xinhua news agency quoted SARFT’s film bureau head Tong Gang as saying.

However, ticket sales for imported movies totalled 8.8 billion yuan or 51.54 percent of gross ticket revenue, ending domestic films’ nine-year dominance at the box office.

Revenues of domestic films surpassed that of foreign films for the first time in 2003, when China initiated reforms to boost its fledgling film industry and continued to do so through 2011.

According to the agreement, China increased its annual import quota of Hollywood blockbusters from 20 to 34 and lifted their share of revenue from 17.5 percent to 25 percent.

As a result, 14 American films hit Chinese theatres in the first half of 2012. These came among 38 overseas films that raked in two-thirds of total ticket sales in the first six months of the year.



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