Industries & Festivals — January 14, 2012 at 4:15 am

Brazil breaks all-time box office record in 2011

Brazil broke the all-time box office record in 2011, grossing $790m (real 1.41bn) from 141.6m admissions.

The figures represent an increase of 12 percent in total sales and 5 percent in tickets sold, according to a local film company “Filme B” that reviews theatrical market data.

This is the third consecutive year that Brazil has achieved an increase in its box office – even though growth percentage is lower than that of in 2010, when there was a 30 percent climb in revenue and 20 percent rise in admissions.

Reportedly 181 new screens that opened in the country in 2011 were responsible for approximately 50% of the market growth.

There was not, however, a commensurate improvement in the performance of Brazilian films. Domestic titles were seen by 17.8m people, grossing $91.9m (real 164m) and accounting for a market share of 11.6%, which represents a drop of 27.3% in sales.

The highest grossing local film was, which totalled $15.9m (real 28.4m), followed by De Pernas Pro Ar with a gross of $15.5m (real 27.7m).

Both are rom-coms, a genre that dominated the public’s preference in terms of local product and represented five of the top 10 local titles.

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