Industries & Festivals — December 27, 2012 at 6:31 pm

Share of Video on Demand users falls in U.S., rises in UK

vod-video-on-demandThe share of VOD (Video on Demand), according to the recent OfCom statistics, have decreased in the U.S., in the last three years.

The following statistics have been conducted among internet users of 18-64 years of age.

In 2010, the share of VOD users in the U.S. was estimated at 36 percent. In 2011 it has decreased to 34 percent, and in 2012, it has gone further down to 29 percent.

In the UK, the share of VOD users has decreased by 2 percent in 2012, amounting to 22 percent.

Regarding Europe, there are mixed statistics, regarding the report, which was published in December.

In Frace, the VOD users share has gone down by 9 percent, since last year’s 29 percent.

In Italy, the percentage was not that big in the first place, and it has gone up by 1 percent since last year (14 percent), amounting to 15 percent this year.

In Germany, the VOD users share was only 6 percent in 2010, later it increased to 9 percent in 2011, and gone back to 5 percent in 2012.

The report also said that the share of VOD users in China, amounted to 17 percent in 2012, which is slightly smaller than the 2012 statistics of Italy and Germany combined together.

In 2011, Variety reported that Pay TV VOD services hit $1.3 billion in revenue for 2011, according to the market research company, while the iVOD market reached $204 million.

The report found that 4 million fewer pay TV users paid additional fees to watch movies in August 2011 vs. a year earlier.

Including the services of iTunes, Amazon, Vudu and others, iVOD reached 7 million users compared to 40 million for pay TV VOD. Internet VOD also poses a possible challenge for pay TV’s non-movie services.

IMS Research forecasted in 2011 that in 2016, North America will continue to lead the market with 33.1 percent share of world VOD revenues, followed by Western Europe with 30.5 percent share, and Asia Pacific with 25.7 percent share.

According to IMF, the five largest country markets, in terms of VOD revenues in 2016, will consist of the US, Japan, Canada, the UK, and South Korea, with the US accounting for over a quarter of the market.

IMS Research also forecasted that Latin America will have the strongest growth in VOD revenues when compared to the other major regions covered in the study.

Its share of the global market is forecast to grow to 4.8 percent share in 2016.

Video on Demand (VOD) is considered to be the fastest growing method of independent film delivery on the current market.

Viewers can download a selected film, and watch it instantly on their computers, tablets or tvs.

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